Vivo Participações (NYSE: VIV) provides mobile telecommunication services, cellular phone data transmission and mobile internet services throughout Brazil. Brazilian market leader in cellular telephony, Vivo is the brand of a joint venture between Portugal Telecom and Telefónica, which started in 2002. Covering more than 2.9 thousand municipalities, the company has the country's largest network and it is also the largest mobile telephony group in the South Hemisphere.
Vivo’s main goal is to provide more and better services for customers to be able to connect themselves – whenever they wish, however they wish, from wherever they wish, every time more. Thus, it manages to stimulate the network society, which brings along a huge source of opportunities for people to develop progress and live better. Accordingly, Vivo feeds a virtuous cycle which is reflected on the self-sustainable evolution of its own business.
VIVO goal is to strengthen its leadership by following a sustainable growth and increased profitability strategy. The Company seeks to implement such strategy as from the selective growth of its customers base, the development of new services and taking advantage of growth opportunities. VIVO also benefits from the competitive advantage offered by its wide customers base, recognized brands and skilled executive team.