1Q10
4Q09
Δ%
1Q09
Δ%
Total number of
customers (thousand)
53,949
51,744
4.3%
45,641
18.2%
  Contract
10,513
9,784
7.5%
8,794
19.5%
  Prepaid
43,436
41,960
3.5%
36,847
17.9%
Market Share (*)
30.12%
29.75%
0.37 p.p.
29.70%
0.42 p.p.
Net additions (thousand)  
2,205
2,897
-23.9%
696
216.8%
Market Share of
net additions (*)
42.8%
37.0%
5.8 p.p.
23.0%
19.8 p.p.
Market penetration
92.9%
90.5%
2.4 p.p.
80.5%
12.4 p.p.
 
SAC (R$)
69
62
11.3%
102
-32.4%
 
Monthly Churn 
2.5%
2.5%
0.0 p.p.
2.4%
0.1 p.p.
ARPU (in R$/month)
24.8
27.1
-8.5%
27.3
-9.2%
  ARPU Inbound
9.9
11.1
-10.8%
11.5
-13.9%
  ARPU Outgoing
14.9
16.0
-6.9%
15.8
-5.7%
Total MOU (minutes)
116
119
-2.5%
77
50.6%
  MOU Inbound
25
27
-7.4%
28
-10.7%
  MOU Outgoing
91
92
-1.1%
49
85.7%
Employees
12.656
10.598
19.4%
8.234
53.7%

(*) source: Anatel
Updated: May/2010.