|
|
4Q09 |
3Q09 |
Δ%
|
4Q08 |
Δ%
|
|
Total number of customers (thousand) |
51,744 |
48,847 |
5.9% |
44,945 |
15.1% |
Contract |
9,784 |
9,267 |
5.6% |
8,561 |
14.3% |
Prepaid |
41,960 |
39,580 |
6.0% |
36,384 |
15.3% |
Market Share (*) |
29.75% |
29.40% |
0.35 p.p. |
29.84% |
-0.09 p.p. |
Net additions (thousand) |
2,897 |
2,028 |
42.9% |
2,669 |
8.5% |
Market Share of net additions (*) |
37.0% |
31.2% |
5.8 p.p. |
27.1% |
9.9 p.p. |
Market penetration |
90.5% |
86.8% |
3.7 p.p. |
79.1% |
11.4 p.p. |
| SAC (R$) | 58 |
77 |
-24.7% |
74 |
-21.6% |
| Monthly Churn | 2.5% |
2.5% |
0.0 p.p. |
2.5% |
0.0 p.p. |
| ARPU (in R$/month) | 26.1 |
26.4 |
-1.1% |
29.1 |
-10.3% |
| ARPU Inbound | 10.6 |
11.0 |
-3.6% |
12.4 |
-14.5% |
| ARPU Outgoing | 15.5 |
15.4 |
0.6% |
16.7 |
-7.2% |
| Total MOU (minutes) | 119 |
89 |
33.7% |
85 |
40.0% |
| MOU Inbound | 27 |
28 |
-3.6% |
31 |
-12.9% |
| MOU Outgoing | 92 |
61 |
50.8% |
54 |
70.4% |
Employees |
10,598 |
10,561 |
0.4% |
8,386 |
26.4% |
Updated: February/2010. |
