|
|
1Q10 |
4Q09 |
Δ% |
1Q09 |
Δ% |
|
Total number of customers (thousand) |
53,949 |
51,744 |
4.3% |
45,641 |
18.2% |
Contract |
10,513 |
9,784 |
7.5% |
8,794 |
19.5% |
Prepaid |
43,436 |
41,960 |
3.5% |
36,847 |
17.9% |
Market Share (*) |
30.12% |
29.75% |
0.37 p.p. |
29.70% |
0.42 p.p. |
Net additions (thousand) |
2,205 |
2,897 |
-23.9% |
696 |
216.8% |
Market Share of net additions (*) |
42.8% |
37.0% |
5.8 p.p. |
23.0% |
19.8 p.p. |
Market penetration |
92.9% |
90.5% |
2.4 p.p. |
80.5% |
12.4 p.p. |
| SAC (R$) | 69 |
62 |
11.3% |
102 |
-32.4% |
| Monthly Churn | 2.5% |
2.5% |
0.0 p.p. |
2.4% |
0.1 p.p. |
| ARPU (in R$/month) | 24.8 |
27.1 |
-8.5% |
27.3 |
-9.2% |
| ARPU Inbound | 9.9 |
11.1 |
-10.8% |
11.5 |
-13.9% |
| ARPU Outgoing | 14.9 |
16.0 |
-6.9% |
15.8 |
-5.7% |
| Total MOU (minutes) | 116 |
119 |
-2.5% |
77 |
50.6% |
| MOU Inbound | 25 |
27 |
-7.4% |
28 |
-10.7% |
| MOU Outgoing | 91 |
92 |
-1.1% |
49 |
85.7% |
Employees |
12.656 |
10.598 |
19.4% |
8.234 |
53.7% |
Updated: May/2010. |
