4Q09
3Q09
Δ%
4Q08
Δ%
Total number of
customers (thousand)
51,744
48,847
5.9%
44,945
15.1%
  Contract
9,784
9,267
5.6%
8,561
14.3%
  Prepaid
41,960
39,580
6.0%
36,384
15.3%
Market Share (*)
29.75%
29.40%
0.35 p.p.
29.84%
-0.09 p.p.
Net additions (thousand)  
2,897
2,028
42.9%
2,669
8.5%
Market Share of
net additions (*)
37.0%
31.2%
5.8 p.p.
27.1%
9.9 p.p.
Market penetration
90.5%
86.8%
3.7 p.p.
79.1%
11.4 p.p.
 
SAC (R$)
58
77
-24.7%
74
-21.6%
 
Monthly Churn 
2.5%
2.5%
0.0 p.p.
2.5%
0.0 p.p.
ARPU (in R$/month)
26.1
26.4
-1.1%
29.1
-10.3%
  ARPU Inbound
10.6
11.0
-3.6%
12.4
-14.5%
  ARPU Outgoing
15.5
15.4
0.6%
16.7
-7.2%
Total MOU (minutes)
119
89
33.7%
85
40.0%
  MOU Inbound
27
28
-3.6%
31
-12.9%
  MOU Outgoing
92
61
50.8%
54
70.4%
Employees
10,598
10,561
0.4%
8,386
26.4%

(*) source: Anatel
Updated: February/2010.